Navigating Change in Farming with Bill Webb of Merinotech

Show Notes

If you farm Merinos in Australia, it’s more than likely you will have heard of Merinotech. And if you’ve heard of Merinotech, it's likely that you know our fantastic guest this week, Bill Webb. 

For those that don’t know, Merinotech is an intensively recorded ram breeding nucleus founded in 1988 by a group of WA Merino breeders who wanted to breed a ram that thrived in their environment, backed up by a breeding plan and strategy that fully embraced the latest developments in breeding and genetics. The stud nucleus was established at Kojonup, Western Australia, with ewes from founding members and they have been applying those founding principles ever since. Merinotech rams are now some of the highest ranking in Australia for traits such as fat, eye muscle depth, worm resistance and weaning rate, as well as high-value wool traits.

Whilst Bill is still the chairman of Merinotech, he is no longer actively farming. Once his son Ben returned, Bill decided to hand over the reins straight away, “…so he didn't have my negativity or things like that impinging on his ability to work out what to do,” explains Bill. 

“I felt I'd done as much as I could to improve profitability and productivity. I didn't know what needed to be done over the next 30 or 40 years and Ben needed to work that out for himself, which he has done very well. We had a good relationship and the idea was to move out and still be involved, but not being present and influencing his decision-making in one way or another. And I'd had several back operations, so trying to do something that didn't involve physical work and continuing to injure or hurt myself was another reason.”

And with a response to succession such as that, it’s no surprise that Bill re-trained as a psychologist for the second half of his working life. “Initially I was trying to do something I didn't have to study for to earn an income,” says Bill.  “I was looking around, trying to work out what to do. I was going to facilitate family meetings for succession planning and conflict resolution, mediation sort of things. And it soon became obvious that people can handle one problem, one or two problems, but when problems become multiple issues that's when difficulty occurs. So psychology became a foundation to work from, to be able to help people work through life events essentially. So it became obvious that I did have to do some study. It took me seven years of full-time study to become registered and this is my 11th year of registration as a psychologist and I'm loving the work.” 

Bill discusses some of the lessons he’s learned over the years in both careers and what he would do differently if he could do it all over again. “Family is terribly important,” emphasises Bill. “Often farmers see the farm as the central focus and the goose that laid the golden egg, which means that the work-life balance and family can be compromised. I think at the end of the day, our family is what we have and we have to treasure and cultivate the importance of the family unit.”

Merinotech is holding their next open day on 4 October 2024 at Kojonup. 

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